Understanding brand stories and bringing them to life is something I absolutely love to do. I particularly love creating designs that convey wit and personality, either through visuals or language. I've been delighted to work with a range of clients, from small start-ups to larger, established brands.
I have always been drawn to branding since I was small. I have a penchant for perusing Robert Opie's Scrapbooks, looking at packaging designs of the past and being inspired by brand history and stories! 
When I was 13, I saw a competition in The Sunday Times to design a new Mars Bar wrapper for the Millennium. I immediately set to work – in my element – drawing chunky letters, a bold red planet and lightning bolts. To my absolute delight, I won! I became the proud recipient of a year's supply of Mars Bars – oh yes! And it was in that moment – a Mars Bar in each hand – that I realised this was the life dreams were made of. 
No, not the mountain of chocolate ~ the designing!
With chocolate nearby.
I couldn't believe some lucky people did that as a job. 
It's a job I LOVE doing.
When I'm not designing, you'll find me watching movies and musicals, drinking tea, eating cinnamon buns and going for walks with my family.