I'm a big animal lover, so designing for a pet brand was a dream come true! Crumpet & Ru are an exciting new company that sell a range of products for dogs and cats. They needed branding, packaging and web design. I had fun creating characters for the brand – Crumpet the dog and Ru the cat! These characters work well alongside an adaptable logo and colour palette, with dynamic patterns that work across packaging and marketing. The overall style gives the brand a fun yet trustworthy personality.