This Way Up is a consultancy company for brands that want to launch and grow on Amazon. The team were building a new software platform to be used both in-house and by their clients and they required some UX designs.
The UX design required elements of iconography, colour coding and easily legible type styles. At the start of the project, This Way Up didn’t have a solid brand style apart from their logo and orange colour. I created a simple set of guidelines to start, then set up a range of adaptable interface concepts to visualise how the software could look.