While working for WFCA advertising agency I was Creative Brand Guardian for four clients, including Yazoo. I took the lead on updating the brand's logo and packaging. The company wanted a fresh design, without stepping away from their established look and with more focus on flavour.
I refined the logo lettering; softening the overall style to match the fluid and bubbly product. This was followed with a packaging refresh, to coincide with Yazoo's award-winning "Milk Shaken Up" advertising campaign across TV and billboards.

UPDATED LOGO

OLD LOGO

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